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      <image:title>Home - The Conspiracy Theory: An Alexa Skills Escape Room Game</image:title>
      <image:caption>An award-winning Alexa escape-room experience designed to strengthen critical thinking through interactive play.</image:caption>
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      <image:title>Home - Career Bloom Mobile App</image:title>
      <image:caption>Career Bloom is a mobile app designed to empower and inspire jobseekers orbiting in brave spaces and access for underrepresented job candidates and creative professionals.</image:caption>
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      <image:title>Home - Austin Smart City Alliance</image:title>
      <image:caption>Austin Smart City Alliance is a rebranding project of an influential business consortium of thought leaders and doers dedicated to Austin, Texas's future as a smart city.</image:caption>
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      <image:title>Home - Medium Mobile App Feature</image:title>
      <image:caption>Medium's audience is introduced to a new app feature targeting customizable content archiving and engaging connections within Medium's community.</image:caption>
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      <image:title>About - “Everything starts with a dot."'.</image:title>
      <image:caption>-Vassily Kandinsky</image:caption>
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      <image:title>Medium</image:title>
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      <image:title>Medium - Three month snapshot of Medium’s engagement revealed:</image:title>
      <image:caption>Average time spent on Medium’s site 1 min 44 seconds before a visitor leaves. Average page depth accessed is 1.76 before leaving Medium’s site. Medium’s bounce rate is currently at  75%. Image &amp; analytics provided by Similarweb.com</image:caption>
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      <image:title>Medium</image:title>
      <image:caption>YouTube’s ease of use to watch and sort content is built with prominence.</image:caption>
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      <image:caption>Pinned to the Recipe: Healthy board.</image:caption>
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      <image:caption>Instagrams’ stories appear repetitively to engage with your community live.</image:caption>
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      <image:title>Medium - “It’s not intuitive in a way I can use it quickly in my life.”</image:title>
      <image:caption>— Georgia Pastel, Medium Power-User</image:caption>
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      <image:title>Medium - “One of the main reasons I’ve never used Medium on mobile is because I could better access my bookmarks in total on desktop. Perhaps this would increase my medium use.”</image:title>
      <image:caption>— Kat, Usability Tester</image:caption>
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      <image:title>Medium</image:title>
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      <image:title>Medium</image:title>
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      <image:title>Medium</image:title>
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      <image:title>Medium</image:title>
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      <image:title>Medium</image:title>
      <image:caption>Final Prototype with User Tasks</image:caption>
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      <image:caption>Deep dive into our research, design sprints, process, and usability testing results.</image:caption>
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    <lastmod>2026-09-13</lastmod>
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      <image:title>Lucy In Disguise</image:title>
      <image:caption>Scope | Mobile Responsive Ecommerce experience Tools | Sketch, Pen &amp; Paper Time | 2 weeks Team | Jessi Willey Role | Research, Information Architecture, User Interviews, Ideation &amp; Iteration, Implementation</image:caption>
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      <image:title>Lucy In Disguise</image:title>
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      <image:title>Lucy In Disguise</image:title>
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      <image:title>Lucy In Disguise</image:title>
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      <image:title>Lucy In Disguise - Meet Daniella</image:title>
      <image:caption>Daniella is a 63 yr old HR manager who has made a career of helping and coaching others. While she loves what she does professionally, Daniella has found enrichment in life by coaching young people to harness their creative confidence in local theatre and art. Daniella is a powerhouse of resources, and like many of our users, wants to find her ‘go-to’ to shop, share, and promote for her creative costuming needs</image:caption>
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      <image:title>Lucy In Disguise - Daniella will refer Lucy’s to others based on:</image:title>
      <image:caption>Clean layout with clear choices Fair pricing and featured sale items Record of past purchases stored in a customer account option Customer service options like phone, email, and live chat</image:caption>
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    <image:image>
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      <image:title>Lucy In Disguise</image:title>
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      <image:title>Lucy In Disguise</image:title>
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      <image:title>Lucy In Disguise</image:title>
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      <image:title>Lucy In Disguise</image:title>
      <image:caption>It was important by starting to define Lucy’s inventory. Designating product categories into a simple shallow taxonomy structure. Simplified product categories: Adult Costumes | Childrens Costumes | Pet Costumes | Accessories Navigation that can filter into additional subcategories</image:caption>
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      <image:title>Lucy In Disguise - Information Architecture</image:title>
      <image:caption>A user flow of sample tasks was created. Iterations happened before, during and after user testing. Additional user flows focused on purchasing an item.</image:caption>
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      <image:title>Lucy In Disguise - Lucy’s mobile eCommerce experience</image:title>
      <image:caption>Customer service is priority</image:caption>
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  <url>
    <loc>https://www.jessiwilley.com/austin-smart-city-alliance-case-study</loc>
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    <priority>0.75</priority>
    <lastmod>2020-09-21</lastmod>
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      <image:title>Austin Smart CIty Alliance</image:title>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Landing Page</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
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      <image:title>Austin Smart CIty Alliance</image:title>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Mission</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Events</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Projects</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Project Page</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Membership</image:caption>
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      <image:title>Austin Smart CIty Alliance - AustinCityUP.org</image:title>
      <image:caption>A Rebanding Story of Ausitn Smart City Alliance</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1591584085469-G9XDBZ9U85DP0WGBV3Q4/austincityup-org-2020-05-25-10_24_59-edit.jpg</image:loc>
      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>PRESENCE A smart city consortium of companies, organizations, and individuals collaborating to advance Austin through smart city techniques.</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>VISION Our vision is to create a comprehensive smart city infrastructure that continuously improves the quality of life, increases efficiencies, and reduces costs for the city of Austin and its constituents.</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>MISSION Our goal to improve Austin through the comprehensive, integrated, and inclusive application of smart city technologies and infrastructure.</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
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      <image:title>Austin Smart CIty Alliance</image:title>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Competitive analysis &amp; infographic by Jessi Willey with Canva.</image:caption>
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      <image:title>Austin Smart CIty Alliance - SmartColumbus | Columbus, OH</image:title>
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      <image:title>Austin Smart CIty Alliance - City of West Hollywood | West Hollywood, CA</image:title>
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    <image:image>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Final rebranded Austin Smart City Alliance logo selection.</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Color palette inspiration</image:caption>
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    <image:image>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Color pallette ver. 1.0</image:caption>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>Color pallette final</image:caption>
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    <image:image>
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      <image:title>Austin Smart CIty Alliance</image:title>
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    <image:image>
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      <image:title>Austin Smart CIty Alliance - Clarify Membership| why it matters</image:title>
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      <image:title>Austin Smart CIty Alliance - Engage Membership and Community | get involved</image:title>
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      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>The Conspiracy Theory | Voice Interaction Escape Room</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599576454758-67IMXMDFJURW2Y8AVJ6V/iphone-x-mockup-scene.png</image:loc>
      <image:title>Austin Smart CIty Alliance</image:title>
      <image:caption>CAREER BLOOM | Job Seeker Mobile App</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jessiwilley.com/careerbloom</loc>
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    <lastmod>2020-09-21</lastmod>
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      <image:title>Career Bloom</image:title>
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      <image:title>Career Bloom</image:title>
      <image:caption>Statistics and image from https://www.integrateadvisors.org/.</image:caption>
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    <image:image>
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      <image:title>Career Bloom</image:title>
      <image:caption>Neurodiversity Hub is a wealth of information and resources. We highly recommend this site as a go to to understanding how you can build brave spaces as an employer, family member, and friend to support neurodiversity in your community and gain a better understanding of the challenges and solutions regarding neurodiversity.</image:caption>
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    <image:image>
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      <image:title>Career Bloom</image:title>
      <image:caption>The Idea of having access to virtual experience for the skill or task you would be performing takes the edge off of what to expect and is an excellent way earn badges or show employers you are prepared.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599570796325-9JZB1QXC9CN9YFFHXO3S/life-sherpa-apple-app-id1097336396-2020-08-28-10_33_21.png</image:loc>
      <image:title>Career Bloom</image:title>
      <image:caption>Life Sherpa was a beautiful app with wonderful resources. Unfortunately there wasn’t a way to register as a new member to try it out. We liked the concept and the access to resources</image:caption>
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    <image:image>
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      <image:title>Career Bloom - “Our process was quick. With a 36-hour design sprint, our persona was created and we were able to complete the UX design process and complete a mobile app prototype to submit. ”</image:title>
      <image:caption>– Jessi Willey</image:caption>
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      <image:title>Career Bloom</image:title>
      <image:caption>Jessi | Focus on encouraging tone</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599571841964-ZW0YBE158NC62VWOXJJX/Image+1.png</image:loc>
      <image:title>Career Bloom</image:title>
      <image:caption>Jen | Focus on layout of profile</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599571860046-DVK6CW8F6UL6D75RRS1M/ceramic+vase</image:loc>
      <image:title>Career Bloom</image:title>
      <image:caption>Alissa | Focus on access to resources</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599571482250-HD9Q3IIDEZFNSM7ON8CH/Style+Guide+%E2%80%93+2.png</image:loc>
      <image:title>Career Bloom - Design System</image:title>
      <image:caption>We chose an empowering color pallette, legible fonts, and created elements to build consistently through the final design.</image:caption>
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  </url>
  <url>
    <loc>https://www.jessiwilley.com/conspiracytheory</loc>
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    <lastmod>2020-10-26</lastmod>
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      <image:title>Alexa The Conspiracy Theory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1602023377185-Z9STZDY1ZA160JL3SI8P/Amazon+Page+Icon.png</image:loc>
      <image:title>Alexa The Conspiracy Theory - Solve your way out of a world designed from conspiracy and illusion in our audio based escape room.</image:title>
    </image:image>
    <image:image>
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      <image:title>Alexa The Conspiracy Theory</image:title>
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      <image:title>Alexa The Conspiracy Theory</image:title>
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      <image:title>Alexa The Conspiracy Theory</image:title>
      <image:caption>Conversation worksheet created by Hillary Black // Mav. https://hiremav.com/</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599536299695-ED3G2ERL4RK1MQUSHE0U/Conspiracy+Theory+Site+Map.png</image:loc>
      <image:title>Alexa The Conspiracy Theory</image:title>
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    <image:image>
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      <image:title>Alexa The Conspiracy Theory - Our script moving through development in Alexa Conversations.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599535170796-U1Q8RER2V0A59WMWCLXX/Amazon+Alexa+Skills+Banner.png</image:loc>
      <image:title>Alexa The Conspiracy Theory</image:title>
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    <image:image>
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      <image:title>Alexa The Conspiracy Theory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1602021737041-VKMT37TUGR6TMY36VI5N/image-asset.jpeg</image:loc>
      <image:title>Alexa The Conspiracy Theory - What's next for The Conspiracy Theory</image:title>
      <image:caption>Our future involves further developing the script and puzzles for the Moon Landing episode. Short Term Develop two additional rooms that are ready to be coded Create a multimodal version, prototyping, and testing images and texts throughout the game to make it accessible to all. Long Term Translate the game into Spanish Explore using virtual reality for the images in the game Develop future conspiracy based episodes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599576667541-Z2RTK05C30WYZF19KPK1/iphone-x-mockup-scene.png</image:loc>
      <image:title>Alexa The Conspiracy Theory</image:title>
      <image:caption>CAREER BLOOM | Job Seeker Mobile App</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6a61f1a1abed11f86a44db/1599576741418-NMPYW6902FATZ8VGB9LT/Medium+App-animation-template%402x.png</image:loc>
      <image:title>Alexa The Conspiracy Theory</image:title>
      <image:caption>MEDIUM MOBILE | Article Archiving &amp; Customization Feature</image:caption>
    </image:image>
  </url>
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